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| Black Atlas |
AA.com/BlackAtlas Replaces Standalone Microsite BlackAtlas.com
FORT WORTH, Texas – American Airlines has launched aa.com/blackatlas, an African-American site that replaces the standalone microsite BlackAtlas.com. This site is an example of the airline’s ongoing focus to actively engage its diverse customers through the company’s largest owned communication channel, aa.com.With the new aa.com/blackatlas, customers will learn about American’s commitment to support different communities in which the company does business, whether it’s through unique products and services or extensive partnerships with key national African-American advocacy organizations. Other relevant sections of the site include “In Our Community,” “Inspired Service,” “Upcoming Events” and “Cultural Destinations.”
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| Black Atlas Diversity Programs |
I am overjoyed to have the new Black Atlas continue under the leadership of U. S, Airways management team. Those of us that followed Black Atlas travel stories felt we had lost a Black travel legacy. American Airlines had created the first social media site for Black travelers to connect and share stories.
This new Black Atlas promotes the connection of Black Community relationships that American Airlines has established over the years. American is a proud supporter of the UNCF (United Negro College Fund), and Urban League.
For over 35 years, American is proud to partner with the United Negro College Fund (UNCF) to help today's students become tomorrow's leaders. As part of American Airlines Kids In NeedSM program, theAA/UNCF gift card allows deserving students to obtain a quality education. For every $50 you spend, we will donate $5 to assist UNCF to help more than 60,000 students pursue their dreams.
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| Black Atlas and Community |
Join American Airlines, official airline sponsor, at the 2013 National Urban League Conference, July 24-27, at the Pennsylvania Convention Center. The four-day conference brings newsmakers, policy-makers, and business and community leaders from across the country with exciting sessions and numerous opportunities for professional development and networking.
What do you think about the New Black Atlas website compared to the old one?
